Cost-Effective Cyber Defence: Maximising ROI with Pensar IT’s Security Solutions in London

We have officially entered the digital age. Just about every aspect of our lives is influenced by technology in some sort of way. From communicating with our friends and family to storing documents and files for work purposes… Technology is everywhere. But so is cyber threat intelligence.

While technology definitely makes our lives easier (and better) in many ways, it also opens the door to a number of additional threats and risks. According to industry experts, intellectual data is considered just as valuable (if not more valuable) than actual physical property.

For this reason, cyber threats have become an increasingly worrisome issue for individuals as well as businesses. If you have never experienced it firsthand, it’s hard to imagine just how big an impact data theft and cybercrime can actually have on a person or company. However, there are hundreds of thousands of people out there who know exactly how it feels, as it is becoming more and more common. 

Cyber crime presents itself in a number of ways. It could include minor attacks (such as somebody hacking into your social media account) or incredibly harmful hacking (including identity fraud and intellectual property theft).

The Importance of Cyber Defence as a London Business Owner

If you are a business owner, it is essential that you digitally safeguard your company as much as possible. There have been numerous instances of businesses having to close down due to the effects of cyber crime. For example, if confidential client information is stolen and shared, it could not only lead to a lawsuit but will also permanently damage your reputation as a business. 

On top of this, cyber criminals are able to do more with the advancement of technology. There are plenty of sophisticated software systems out there that now enable them to hack into databases that would have previously been considered ‘safe’. As a result, business owners should also look into sophisticated London cyber security safety systems that evolve along with the most recent hacking trends and patterns. 

However, these top-of-the-range systems can be rather pricey. In fact, for the best cyber security options out there, you can expect to pay hundreds, if not thousands, of pounds every single month. More so, you will have to pay for updates every time a new system comes out, which all adds up to a small fortune in the long run. 

In all honesty, these expensive defence methods simply aren’t realistic for a lot of businesses (especially small businesses), which leaves these companies more prone to cyber attacks. Cybercriminals know this, which is why they have started targeting businesses that specifically can’t afford top-level security management systems. 

This is where Pensar IT comes in. 

With years of experience on their side, they are able to offer clients cost-effective cyber security measures that will leave business owners feeling safe, secure, and prepared. Based in London, they incorporate only the best of the best cyber defence systems. More importantly, you won’t have to break the bank in order to afford their support and strategies. 

Overview of Pensar IT’s Cost-Effective Strategies

As we have already mentioned, Pensar IT offers its clients a number of cost-effective cyber security strategies that will deter any cyber criminals. On top of this, they adhere to a cost-effective and logical approach that essentially makes their services more affordable (and beneficial) for clients. 

Two-factor Authentication, Encryption, and Firewalls

If you are a London business owner, you absolutely need to implement these three cyber security strategies. In fact, they have become the bread and butter of digital safety. No matter what type of business you may run, network security and account safety should be of utmost priority. 

Two-Factor Authentication in Security Systems

Two-factor authentication is a relatively simple concept, but it can make all the difference in ensuring user verification and authorised account access. This is important for both network security and cloud security.

In the past, a lot of businesses simply used the ‘username’ and ‘password’ system in order to log clients into their accounts. However, this isn’t enough anymore. Usernames are easy to guess, and there are plenty of sophisticated computer programs that specialise in hacking passwords.

As the name suggests, two-factor authentication uses two methods of user verification instead of one. So, when a client goes to log into their account, they will first need to input their username and password, followed by an additional method of authentication, such as facial recognition, a one-time PIN (OTP), or email verification. There are even a few highly advanced methods of account authentication used, such as fingerprint scanners.

It is worth mentioning that the more advanced the method of authentication, the more expensive the system will be. However, if your business involves people logging in and out of their accounts throughout the day, two-factor authentication is definitely worth the investment.

This system makes it much harder for cybercriminals to hack into client accounts, providing an extra layer of security for your customers and staff members.

Encryption

Encryption has been around for several years. However, as with all technology, encryption systems are swiftly becoming more advanced and difficult to hack.

In simple terms, encryption is a method of cyber security that involves encoding valuable data or information so that it cannot be interpreted by unauthorised third parties. Keys can then be used by authorised personnel to decode the data.

There are a few methods of encryption that can be implemented. Some of the more advanced systems involve more than one key, which makes it close to impossible for cybercriminals to decode the text. However, as with all these systems, the more advanced the technology, the more expensive they will be.

Encryption is essential when transferring sensitive information across servers and devices. Files are most at risk while in transit, which is when cybercriminals are most likely to hack into the company network.

Firewalls

Firewalls are another essential component of cyber security that has been around for several years now. Firewalls are highly recommended by the National Cyber Security Centre for information security.

Networks have become crucial to the proper functioning of any business. However, cybercriminals know this, which is why they specifically target networks in an attempt to steal sensitive information or intellectual property.

Firewalls work by closely monitoring data packets that enter or exit a network. They also filter these packets depending on a set of predetermined rules set out by the network manager.

In short, the primary use of a firewall is to establish a protective barrier between trusted personnel and untrusted threats.

Aligning Cybersecurity Investments with Business Goals

For a lot of inexperienced business owners, cyber security doesn’t seem like a top priority. After all, it doesn’t directly assist in achieving any company goals. Why spend a fortune on cyber security when that money can be used for so much more?

Even though cyber security is absolutely essential for many reasons, Pensar IT understands that all aspects of a business should be geared towards achieving predetermined goals. This is why they work to align all cybersecurity investments with the aspirations of the business.

In short, this strategy involves transforming cyber security from a technical requirement to a business enabler. Pensar IT wants to help London business owners get the most out of their investments. This is why they will do a thorough investigation into the goals and functioning of the business before recommending any digital security strategies.

In other words, they will only make recommendations that benefit your business and coincide with its wants and needs. In the long run, this approach will end up saving you money, as every penny spent on cyber security goes towards business productivity.

Prioritising Minimum Viable Solutions (MVS)

Pensar IT prioritises the Minimum Viable Solutions approach (MVS). This cost-effective strategy has been an absolute game-changer when it comes to giving businesses the best service possible.

Essentially, this strategy involves deploying functional yet basic security strategies for businesses. Over time, the security company will monitor and refine the security solution based on the company’s assessments, requirements, and feedback.

This way, the business will not pay for expensive security solutions that it simply doesn’t need. Instead, it will only receive what is crucial for its secure functioning, saving it money in the long run. 

ROI from Effective Cyber Security and Risk Management

Now that we have discussed a variety of security strategies that can be implemented in order to secure your business, we should talk about your return on investment (ROI). In short, this refers to any money saved or made from the implementation of these security strategies. 

ROI From Aligning Cybersecurity Investments with Business Goals

Cyber security should always be implemented with the goals and aspirations of the business in mind. This way, the business owner would end up saving money on unnecessary security solutions that simply do not align with the trajectory of the company.

For example, if you compare the cyber security requirements of a large bank to those of a local retail store, the bank would obviously require a much more advanced cutting edge firewall system. This is due to the fact that the bank is responsible for keeping thousands of documents of incredibly sensitive information, including account log-in details and client portfolios, safe and secure.

However, since a retail store probably won’t transfer as much sensitive information between servers, they shouldn’t pay as much for such an advanced system or find solutions for their cyber security research or digital forensics needs.

If a local bank has goals to grow in size, its cyber security strategies should meet and support these aspirations. For example, if their cyber security is lacking (meaning that they do not have state-of-the-art systems in place) and one of their clients were to have their information leaked and their account hacked, it would probably be the end of the business.

Not only can this lead to a lawsuit (which could bankrupt the bank), but it would also forever tarnish the reputation of the business, preventing potential clients from signing up with it in the future.

In other words, the cyber security strategies that you choose can have a massive impact on your business now, as well as in the future. To ensure a maximum ROI, you need to ensure that your digital security methods complement your business goals. This will end up saving you money in the future, as you won’t have to replace your system as your business grows and changes.

MVS ROI

The ROI that you will receive from the MVS strategy is relatively straightforward.

Since this strategy involves only implementing security solutions according to what the business actually needs and could be used in the event of a cyber attack, it will save the business owner a lot of money. It prevents companies from spending an absolute fortune on unnecessary cyber security solutions that simply do not coincide with the requirements and realistic threats posed to the business.

For example, a small, local bakery does not have to spend thousands of dollars a month on a state-of-the-art firewall or encryption system. They do not transfer a lot of sensitive information between servers, which means that cybercriminals are less likely to target them through network attacks. While they still do require cyber security, their needs simply look different from those of other businesses.

Through MVS, customers are able to spend their hard-earned money on systems that will actually make a difference to their business security. In other words, Pensar IT assists in preventing overspending on complex solutions that aren’t designed for smaller, local companies.

FAQs

What defines a cyber security solution as cost-effective?

Cyber security is an essential component of modern-day businesses. Unfortunately, this means that cyber security companies can charge customers a small fortune for their services and products.

However, there are a few companies out there, such as Pensar IT, that value helping their clients above all else. For this reason, they prioritise cost-effective cyber security solutions that will actually improve your company’s digital safety.

In short, a cost-effective cyber security solution is one that gets the job done without costing a small fortune. It could also mean that the solution will end up saving you money in the long run.

For example, if you own a bank, the method of digital security could prevent account hacking and money theft in the future. In this case, you would end up saving money on a potential lawsuit. More so, the security system would prevent you from losing a number of clients and, in turn, your monthly income. 

How does investing in cyber security lead to ROI?

Cyber security is essential to businesses for a number of reasons. Not only does it ensure staff and client information, as well as intellectual property, is kept safe and secure from cybercriminals, but it also could lead to a return on investment (ROI).

As the saying goes, you have to spend money in order to make money. While cyber security may not directly earn you an income, it could end up saving you a small fortune in the case of a digital security breach. 

There have been plenty of instances in which businesses have had to file for bankruptcy and close down due to lawsuits resulting from inadequate cyber security. 

For example, as a bank, you are legally responsible for keeping all client information safe and secure. If your branch is hacked and this information gets out, your customers have every right to sue your business. Going to court costs a fortune on its own, but you would also lose a number of clients and, therefore, a portion of your income. You would also have your reputation significantly and irreversibly damaged, meaning that your customer base would drastically decrease. 

In this hypothetical situation, all the money spent and lost could be saved by installing an adequate cyber security system. In this way, cyber security is a sort of insurance against financially crippling threats. 

Cyber security will give businesses a massive return on investment, even though they may never realise it. 

What cost-effective solutions does Pensar IT offer to London businesses?

Pensar IT specialises in cost-effective cyber security solutions. No matter what the needs of your business may be, they will have you covered. 

Instead of pushing business owners to invest in state-of-the-art (extremely expensive) solutions that they simply won’t need, Pensar IT does a thorough assessment of the company before making any recommendations. This way, they are able to offer clients cost-effective security strategies that are actually appropriate for their needs and wants. 

The type of security solution that you will need depends on your type of business. 

If you do a lot of networking, a firewall is essential. There are a wide variety of firewall options to choose from, ranging from the most advanced to the most basic of systems. Which option will best suit your business depends on the type of information that you are transferring between network servers. 

On top of this, Pensar IT offers a variety of encryption options. If your business involves extremely sensitive information, you should invest in a top-quality encryption system. Pensar IT will do a thorough assessment of your business and help you decide exactly which option will best suit your needs and wants. 

Finally, Pensar IT can implement an advanced two-factor authentication system. This is a very effective cyber security strategy that can be used for any type of account verification. It is also very cost-effective, making it the easy choice for cyber security. 

Conclusion

When it comes to cyber security, Pensar IT is the obvious choice for London business owners. They offer clients a wide variety of digital security solutions, including encryption, firewalls and two-factor authentication. 

More importantly, they offer cost-effective solutions that will provide business owners with a great return on investment. By properly securing intellectual property and sensitive data through top-quality cyber security solutions, companies provide clients with a sense of safety. This could result in an increase in clients and, therefore, more money. On top of this, effective cyber security methods will save business owners money by preventing potentially financially crippling cyber attacks.